About Mike


Mike is a seasoned direct media sales coach renowned for his 30+ years of experience and impact on over 5,000 global leaders and sales teams worldwide.

As a co-founder and executive of the world's #1 direct media sales company, NRS Media, Mike generated 2 billion in direct media sales.

His coaching methodology blends traditional and modern sales techniques

NRS Media was responsible for selling direct media revenue-generating products and services in 23 countries in 11 languages and to over 400 media companies worldwide.

His coaching methodology blends traditional and modern sales techniques to deliver lasting results, focusing on addressing strengths and weaknesses crucial for professional growth.

5 Things to consider before working with a sales coach

1. Affinity

You want a sales coach that has been a business owner. How will they coach you if they have never sold anything. They need to walk the walk.

2. Reputation

You want a Sales Coach that has a proven track record. Do they use a proven framework that they have used with other companies, or are they making it up as they go?

3. Sales Process

You want a coach that has been trained to be a coach and communicator. They need to know how to coach you and your team and be capable to facilitate training in the latest methods.

4. Support and Knowledge

You want a coach that has a strong network of like-minded providers they refer to you when required.

5. Results

How many of their clients have increased their revenue as a result of working with them? Have they increased revenue by 10% 20 % 50% or more?

Testimonials


I met Mike Brunel in 2005 when Algoa FM started using Mike’s Media Consultancy into our Sales team. As the Sales Manager at Algoa FM, I worked very closely with Mike and his team for 12 years. Our relationship strengthened over the years and continues to this day.

In Mike I got to know a man who genuinely cares, is fiercely passionate about sales success, and loves to see individuals and teams grow and succeed. He is as passionate about locally owned businesses’ growing and succeeding in their chosen markets.

A gifted people’s person, Mike leans into his many years of sales, media and business experience to empower, coach, mentor and train sales teams to greater heights. For me Mike fast became a mentor that was always accessible and he is someone who impacted my media career in the best possible way.

I won’t hesitate in recommending him to anyone looking to improve their sales game.

Dennis Karantges

Sales Manager, Algoa FM

Nelson Mandela Bay

South Africa

Since encountering Mike Brunel in 2000 during his tenure at NRS Media in the U.S., I've benefited immensely from his training. His methods are unparalleled; whether you're a novice, intermediate, or seasoned seller, Mike imparts strategies that refine up-selling and closing skills. His approach is not only easy to implement but also timeless—I still utilize his teachings 24 years later with continued success. Among the myriad of trainings I've undergone, Mike Brunel's stands out as truly transformative. Embrace his coaching to elevate your sales prowess and join the ranks of the best in the field.


Michael Botta

Sales Director -Valpak,

Los Angeles


What can I say? Mike Brunel is a genuine legend in the media sales industry. I have 30 years in the UK media sales industry, 20 of that in senior sales management. I just got 'schooled' in the best possible way in a 30 minute coaching call that blew my mind.


If you are stuck, paused, distracted, confused, in a rut or otherwise blocked... Get on a coaching session with Mike.

Tony Dowling

General Manager

Welsh Radio

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