I am not for one minute advocating that you teach your advertisers to stretch the truth, but what you can do is tell those stories about the power of advertising and teach them that with good copy and the right product, message, and medium it actually does work.READ MORE
Effective sales management doesn’t really have a lot to do with “management” but a great deal to do with leadership! As former head of GE and author Jack Welsh said: “When you become a leader, success is all about growing others"
Here’s … READ MORE
The leads are weak is a well-known phrase from the movie Glengarry Glen Ross starring Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin.
The movie is an examination of the machinations behind the sc… [more]
About 10 years ago REM released a greatest hits album titled “Part Lies, Part Heart, Part Truth, Part Garbage”. I have always been a fan of their music and that album title is a nice segue into wh… [more]
Someone asked me a tough question the other day – what was the best business advice I had ever received?
I settled my answer on a negotiation course I attended as a young manager, a two-day event… [more]
I am not for one minute advocating that you teach your advertisers to stretch the truth, but what you can do is tell those stories about the power of advertising and teach them that with good copy and… [more]
The market for something to believe in is, I believe, infinite.
Just take a look around at the way people gravitate to self-help gurus in their pursuit to do better in any number of ways. Bookshops, … [more]