Last week I covered two of the messages in the book “Only Two Seats Left”. Here are the final two personal and business messages I took from this great read. 1. Have a simple written business plan with objectives & goals. As I have said, any goal setting I do is always ongoing but it…
I used to be shy when people asked me that question. Not any more. Sometimes when you’re creative it’s hard to put a value on what you do – but then it’s not just creative people who run into this problem. There have been many times when I’ve been riding shotgun for a media person…
In the early 1900s, Reverend Russell Conwell* earned $5 million by giving the same speech, which he titled “Acres of Diamonds,” more than 6,000 times to audiences across the country. His speech told the story of a farmer who sold his farm so he could travel overseas searching for diamonds. After a lifetime of searching,…
I am often asked by media sales people if there are any ideas they can discuss with advertisers on how to present their product to the market, like a checklist. Here are 7 ideas to ask your client before they advertise their product with you. Demographics: Is their product being aimed at the right media…
