Tag Archives: trust

Are You Winning the Hearts and Minds of Your Customers?

Are You Winning the Hearts and Minds of Your Customers?

In Dan Kennedy’s newsletter for September, he was asking that exact question. Business is basically about winning the hearts and minds of your valuable customers, your advertisers in the case of media. I am always a strong advocate of looking outside your own business to other businesses and observing what they do to see if

Curve of Gratitude

Curve of Gratitude

One of my business partners at NRS media, KM, always used to say – the best time to re-sign your client is at the “curve of gratitude”. Politicians call this the “honeymoon period”, a period in time where once you have been successful you get a “sweet spot to be forgiven and to build trust”.

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