Tag Archives: Strategy

Ask Their Opinion

Ask Their Opinion

One of the best pieces of advice I was given to help remove the barriers to success with an advertiser, is to ask them their opinion on something. How I do it is usually after I have had the initial consultation with the client, gone through my sequence of questions to discover if they haveContinue Reading

Soup Anyone?

Soup Anyone?

This week’s success story is about soup, or more specifically, how a media company got an advertiser to think outside the box and make soup for his customers. Get the client to your place IContinue Reading

What You Think Does Not Matter

What You Think Does Not Matter

“Sales are contingent upon the attitude of the salesperson, not the attitude of the prospect” –William Clement Stone. I get to hear good stories from all over the world as to how direct mediaContinue Reading

Double Six

Double Six

I have a coffee shop that lets you throw a dice to see if you get a FREE coffee. I think that is pretty cool. The deal is, you order your coffee, they then hand you two dice. If you throw a double six you get the coffee FREE. So what do you think theContinue Reading

Fish Where The Fish Are

Fish Where The Fish Are

14 years ago I spent a year travelling round Australia with my young family. To keep the mind alert and The Wiggles CD turned down, I wrote a book that was also a game. I called it The Desert Wave. InContinue Reading

Are Your Clients Wasting Their Advertising Dollars?

Are Your Clients Wasting Their Advertising Dollars?

The US department store owner John Wanamaker is best remembered for his famous quotation: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Mr Wanamaker passedContinue Reading

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