Tag Archives: Strategy

How to Make Your Sales Department Unique in the Marketplace – Without Entering the Price War

How to Make Your Sales Department Unique in the Marketplace – Without Entering the Price War

Does your media sales department have a USP? What is a USP, or unique selling proposition? It is a single unique benefit, appeal, essence or big promise that you hold out to your prospects that no other competitor offers. Your USP is what takes you out of the competition, and out of the price war.Continue Reading

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