Prospecting & Lead Generation · Social Media
How To Make An Effective “Cold” Call Using LinkedIn
The days of the cold call are gone – there really is no longer an excuse for not knowing your customer. We live in an age of massive amounts of[...]
Tagged: Social Media
What Media Sales People Need To Know About LinkedIn
Welcome to the third installment of the “What You Need To Know” series on social media. So far we’ve covered Facebook (which is due for it’s IPO next week), and[...]
Strategy & Customer Needs Analysis
The Real Reason Everyone Is Suddenly Quitting Traditional Media
The real reason that many advertisers are suddenly quitting traditional media is that the salespeople are beginning to believe all the hype about social media and all the other choices.
Training & Personal Development
A Social Media Experiment
For the last 4 years I have been working on a television project. It’s all about sheep shearing and a bitter dispute that occurred here in Australia in the early[...]
200,000 in 2 months
I caught up with Dave over the weekend. Dave’s an old mate who works in the ad game and we try and catch up regularly for a beer and a[...]
How Much Action is Your Call To Action Driving?
I’m by no means a copywriter (I’ll leave that one to Shaun), but earlier this week, Derek Halpern, who founded Social Triggers put a really interesting post on Google+ that[...]
5 Things You Should Be Doing This Week With Your Advertisers
Here are 5 tips to kick start your week and help you serve your clients better. Talking to them – I know this sounds simple, but everyone is focused on[...]
Training & Personal Development
Are You Future Proofing Yourself?
Last Friday I became a dad for the second time. It’s been an incredible few days since, and something that has really struck me is that my little girl, and[...]
Prospecting & Lead Generation · Social Media
3 Ideas for Generating New Business – Pt 3
Last week I covered two ways to generate new business, namely looking at smaller value opportunities to put to your clients and also looking at what I call “associated verticals“,[...]
7 Tips to Market Your Sales Department
Marketing your sales department to your clients is just as important as marketing your media company to readers or viewers. Here are seven tips to help you market your sales[...]
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