Tag Archives: Social Media

How To Make An Effective “Cold” Call Using LinkedIn

How To Make An Effective “Cold” Call Using LinkedIn

The days of the cold call are gone – there really is no longer an excuse for not knowing your customer. We live in an age of massive amounts of data and insights, driven by the web and social media. IContinue Reading

What Media Sales People Need To Know About LinkedIn

What Media Sales People Need To Know About LinkedIn

Welcome to the third installment of the “What You Need To Know” series on social media. So far we’ve covered Facebook (which is due for it’s IPO next week), and Twitter, probably the two most popularContinue Reading

The Real Reason Everyone Is Suddenly Quitting Traditional Media

The Real Reason Everyone Is Suddenly Quitting Traditional Media

The real reason that many advertisers are suddenly quitting traditional media is that the salespeople are beginning to believe all the hype about social media and all the other choices.Continue Reading

A Social Media Experiment

A Social Media Experiment

For the last 4 years I have been working on a television project. It’s all about sheep shearing and a bitter dispute that occurred here in Australia in the early 80’s. I have met lots of interestingContinue Reading

200,000 in 2 months

200,000 in 2 months

I caught up with Dave over the weekend. Dave’s an old mate who works in the ad game and we try and catch up regularly for a beer and a game of footy. In the half time break he started telling me aboutContinue Reading

How Much Action is Your Call To Action Driving?

How Much Action is Your Call To Action Driving?

I’m by no means a copywriter (I’ll leave that one to Shaun), but earlier this week, Derek Halpern, who founded Social Triggers put a really interesting post on Google+ that I wanted to dig a bit furtherContinue Reading

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