Are Your Advertisers Pleased to See You?
A friend of mine, who has a dog, told me a story about dogs and their loyalty. He asked me this simple question: ‘If you locked your wife in the[...]
Tagged: shaun fay
Strategy & Customer Needs Analysis
Fish Where The Fish Are
14 years ago I spent a year travelling round Australia with my young family. To keep the mind alert and The Wiggles CD turned down, I wrote a book that[...]
What’s your Magnificent Mission?
The word ‘mission’ is often bandied around and it’s very difficult to really understand what a mission is. The truth is that having a mission actually gives you some purpose[...]
TMS TV – Is Size Important?
Is size important? Shaun Fay thinks so. In our new video this week, Shaun and Mike discuss the length of commercials. Many media sales people make a common mistake when[...]
I Have Been in Business for 25 Years….
Yawn, yawn, yawn… wake me up when you’re finished. How many times have you heard an advertiser insist that you put in how many years they have been in business[...]
An Idea
I have worked on both sides of the great divide. I’ve worked at radio stations where at times I had to produce 30 ads a day and I have also[...]
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