Tag Archives: shaun fay

Are Your Advertisers Pleased to See You?

Are Your Advertisers Pleased to See You?

A friend of mine, who has a dog, told me a story about dogs and their loyalty. He asked me this simple question: ‘If you locked your wife in the boot with the dog, and then opened it an hour later, who would be pleased to see you?’ When I told that to my wife,

What’s your Magnificent Mission?

What’s your Magnificent Mission?

The word ‘mission’ is often bandied around and it’s very difficult to really understand what a mission is. The truth is that having a mission actually gives you some purpose and meaning to what you do. At Talking Media Sales, our mission is: To be responsible for getting how–to succeed in direct media sales advice

TMS TV – Is Size Important?

TMS TV – Is Size Important?

Is size important? Shaun Fay thinks so. In our new video this week, Shaun and Mike discuss the length of commercials. Many media sales people make a common mistake when they take a brief or do a customer needs analysis. In this video Shaun and Mike discuss that common mistake, and give you some valuable

I Have Been in Business for 25 Years….

I Have Been in Business for 25 Years….

Yawn, yawn, yawn… wake me up when you’re finished. How many times have you heard an advertiser insist that you put in how many years they have been in business in their marketing material? Lots I am sure. In our latest video, Mike Brunel and Shaun Fay discuss why that position of service is not

An Idea

An Idea

I have worked on both sides of the great divide. I’ve worked at radio stations where at times I had to produce 30 ads a day and I have also hankered down at the ad agency where you have all week to comeContinue Reading

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