Tag Archives: Sales

Still Not Getting Any?

Still Not Getting Any?

Still not getting any clients yet? The fact is that clients do not make logical decisions – often it is emotional. I related a story about a media company in a previous post that decided it was better to give clients a FREE trip to an advertising seminar than to actually sell them straight outContinue Reading

66 Ways To Eliminate Weak and Wasteful Advertising

66 Ways To Eliminate Weak and Wasteful Advertising

Over the next few months we will be publishing excerpts from one of our newspaper contributors Graham Barr’s report – 66 ways to eliminate weak and wasteful advertising. We will have it onlineContinue Reading

Do Beggars Have Sales Territories?

Do Beggars Have Sales Territories?

Mike Brunel has recently spent weeks in India training sales managers on how to fine tune their operations. Here’s a series of blogs from his time away. In many sales organisations there is usually a territory or region that sales people cover. As a media sales person it is often a little more flexible. So,Continue Reading

When Self Service is the Best Service

When Self Service is the Best Service

I’m old enough to remember the days when smiling supermarket staff packed my bags at the checkout – and would have been horrified at any attempt by me to pack my own. The bag packers were consideredContinue Reading

What Media Sales People Need To Know About Facebook

What Media Sales People Need To Know About Facebook

Facebook’s rise to being the being one of the most important companies of the last decade, and probably the next has been well documented, but the important thing for you to know as it relates to media sales is what is to come rather than what has been.Continue Reading

What One Direction Can Teach You About Sales

What One Direction Can Teach You About Sales

If you are a parent of a young girl between the age of 8-14 like I am, then the band One Direction is probably mentioned about a 1,000 times a day. No make that 2,000 times a day. Memories of my sad devotion to David Cassidy and the Partridge family is a distant memory, andContinue Reading

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