Tag Archives: Sales Advice

The Four Pillars of Sales Knowledge

Media sales is made up of all sorts of people. Some have studied, some have done it since day dot, and some just have a knack (and yes, a small percentage just wing it…). While the skill set and knowledgeContinue Reading

Top Five Things To Remember Before A Sales Call

1. The Client’s name: This might seem obvious, but a person’s name is the most important thing to them. You may want to get that correct when you make an appointment to go and see them. If you do not have the chance to do that, when you first meet them, try and repeat theirContinue Reading

What A Six Year Old Can Teach You About Sales

“Dad can I go to Emma’s please?” “Ask your mother”, I reply. “Dad, when I go and ask mummy can I tell her your answer is yes?” The art of selling and asking for the order starts at an early age. That was the question posed by my 6 year old daughter last holiday weekend.Continue Reading

Let Me Introduce You To Bevan

It’s not often that when you go to a service station for petrol that you get met with customer service. In fact the word service should be taken out of service station altogether in my opinion. But that changed considerably when I called into a service station on the way up to a long weekendContinue Reading

Riding the Bus

A mate of mine works in the real-estate business. At the moment it’s probably not the best industry to be in, a bit like advertising some might say. As part of this company strategy they do a bus trip every Monday morning and go and visit all the new listings from the previous week. TheContinue Reading

Give Your Opposition a Plug

Over the years I have conceded that maybe my opposition media company is the best fit for the client. If you are in that situation would you let the other guy take the business? The reason you may want to do that is to show your customer that actually you have their best interests atContinue Reading

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