Tag Archives: review

4 Tips on How To Review Your Client List

How many of these are you using to review your client list? 1. Keep it to 65 – If you are a successful media sales person you should have no more than 65 clients on your client list. The reason we say this is because the reality is that you cannot realistically get around sixtyContinue Reading

How Frequently Do You Reinvent Your Sales Department?

Monitoring, evaluation and review are all important parts of managing a sales team. Here are 9 questions you can ask yourself that will help. Start with the basics. Does your entire sales operation set annual, quarterly and monthly objectives? Is there a system for monitoring and evaluating your sales results on a regular basis? WhatContinue Reading

Honesty, The Best Policy

Be honest about your client list, or you are only cheating yourself. If you can’t be honest and admit that you cannot get any revenue out of certain client, it’s not the end of the world. We have all had to give up clients. If you have the swap or auction process in place thenContinue Reading

Client ‘Auction’

This is a twist on the swap meet, and one that can be used by sales managers. Essentially, every few months you auction clients. The process is very simple, and very similar to the swap meet process we have talked about when cleansing client lists. Here is the Wikipedia example how an auction is defined:Continue Reading

Client ‘Swap Meet’

In this part of our deep dive, I wanted to talk about a client list “Swap Meet”. This is a really interesting way of reviewing your client list. Every few months you and team trade clients. The process is very simple – you, in conjunction with your Sales Manager, put forward clients you want toContinue Reading

How To Maximise a Client List of 65

One of the free reports available in our resource centre is 8 Tip for Reviewing Your Client List. I wanted to take the next few posts to expand on these 8 points, as I think they are important. Keep It to 65 We recommend that you keep your client list to 65. The reason weContinue Reading

Updates to Your Inbox

Receive notifcation of great new content on Talking Media Sales, our subscriber exclusive monthly Inside Media Sales and Call to Action newsletters, and be the first to know about exciting new products when we launch them.

As a thank you, you will also receive our latest report, "The 9 Most Dangerous Mistakes Media Sales People Make With Direct Advertisers."