Tag Archives: radio

3 Things This Year’s Award Shows Are Doing

3 Things This Year’s Award Shows Are Doing

In total there were over 150 ads in my ‘lot’ and I must say about 12 were stand outs. Interesting trends I noted and liked.Continue Reading

Should Clients Voice Their Own Ads?

Should Clients Voice Their Own Ads?

Oh boy, have I had some interesting discussions with PD’s on this one over the years. Because I’ve been around so long, the world of client voiced ads on radio has gone from “over my dead body”Continue Reading

For The Soul

For The Soul

I have an old friend who owns an Accountancy shop in a tiny little town in New Zealand, Whangamata. Every year they spend $2,000- that’s right $2,000 on their local radio station, Kool FM. Their yearlyContinue Reading

When The Well Runs Dry

When The Well Runs Dry

It was one of those breakthrough comments that changed the way we worked. We were in the throes of a brainstorm, trying to conjure up new ways of recruiting radio sales executives. A shortage of talentContinue Reading

Are your Clients on the Conveyor Belt?

Are your Clients on the Conveyor Belt?

Every year, all over the world, media companies will lose about 20% of their clients off direct media client lists – guaranteed. We call this the “conveyor belt theory”, where clients simply fall off client lists for a number of reasons and don’t come back on. It might be to have a break for aContinue Reading

Targeting Your Market

In the third of Shaun Fay’s “Extremely Valuable tips” he talked about the target market – in other words talking to the right audience, reader or viewer. Shot Gun The one common mistake that many media reps make is selling a client a product or offer that simply does not fit the demographic or audienceContinue Reading

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