3 Things This Year’s Award Shows Are Doing
In total there were over 150 ads in my ‘lot’ and I must say about 12 were stand outs. Interesting trends I noted and liked.
Tagged: radio
Should Clients Voice Their Own Ads?
Oh boy, have I had some interesting discussions with PD’s on this one over the years. Because I’ve been around so long, the world of client voiced ads on radio[...]
For The Soul
I have an old friend who owns an Accountancy shop in a tiny little town in New Zealand, Whangamata. Every year they spend $2,000- that’s right $2,000 on their local[...]
When The Well Runs Dry
It was one of those breakthrough comments that changed the way we worked. We were in the throes of a brainstorm, trying to conjure up new ways of recruiting radio[...]
Are your Clients on the Conveyor Belt?
Every year, all over the world, media companies will lose about 20% of their clients off direct media client lists – guaranteed. We call this the “conveyor belt theory”, where[...]
Appointments & Relationship Building
Targeting Your Market
In the third of Shaun Fay’s “Extremely Valuable tips” he talked about the target market – in other words talking to the right audience, reader or viewer. Shot Gun The[...]
Appointments & Relationship Building
It’s Different Here
These last few weeks I have been travelling to Asia to visit some clients and make contacts with some new ones. In my capacity as the owner of NRS Media,[...]
Why Product Development Can Challenge Sales
Product development in any industry is natural. In a world that demands something with a leading edge, very few products today use the same methods they may have used when[...]
The Voice
You’d think after 30 odd years I’d be over it. Radio stations being tight on creative, but I’m not. You see the problem is most GM’s, CFO’s, GSM’s consider the[...]
Prospecting & Lead Generation · Strategy & Customer Needs Analysis
Mike’s Travel Diary – Part 3
It’s nice to back in Atlanta; I started this office just over 11 years ago, and now it has 70 staff, and they’re such a great bunch of people. I[...]
-
Connect With Us
Recent Posts
Recent Comments
-
-
-
