Speed Selling – The Race Is On
Speed Selling is a great way to launch a new media company, and I have participated in it several times. Over the years it has become a lot more sophisticated.[...]
Tagged: Radio Sales
15 Tips For A Great Ad – Target Market
Here is no 3 in my series of 15 tips on creating a great radio ad. This one is Target Market. I know how hard it can be for you[...]
Copywriting · Strategy & Customer Needs Analysis
Effective Audio Signatures
I’m a big fan of these. Of course people have different names for them – Stings, tails, sound logos but I like the rather posh name audio signature. I love[...]
Nothing Wrong With A Song
There’s an old adage in advertising – “If you’ve got nothing to say- sing it”. Which is why you hear so many bad jingles on radio and television. And while[...]
An Idea
I have worked on both sides of the great divide. I’ve worked at radio stations where at times I had to produce 30 ads a day and I have also[...]
Customer Service in Action
A Drive personality receives a standing ovation for just doing his job We all know that customer service is the corner stone of any media operation. But in my experience[...]
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