I am often asked by media sales people if there are any ideas they can discuss with advertisers on how to present their product to the market, like a checklist. Here are 7 ideas to ask your client before they advertise their product with you. Demographics: Is their product being aimed at the right media…
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Media sales is made up of all sorts of people. Some have studied, some have done it since day dot, and some just have a knack (and yes, a small percentage just wing it…). While the skill set and knowledge base of some reps can be intimidating to a newcomer, all you need to remember is that there…
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