Tag Archives: marketing

This Week’s Direct Media Sales Tip – The Desire to Succeed

This Week’s Direct Media Sales Tip – The Desire to Succeed

“90% of businesses are owned by mum and pop enterprises who use all varieties of media to sell their product or service. They are called on by people like you every day—and they can spot the difference between a good direct media sales person and a bad direct media sales person very quickly. To succeedContinue Reading

Stand Out In A Competitive Business Environment

Stand Out In A Competitive Business Environment

An excerpt from Doug Gold’s book Fun is a Serious Business – The MoreFM Story Call to action advertising is designed for specific promotions or activities which normally run over a set period of time.Continue Reading

The Changing Face of Media Consumption

The Changing Face of Media Consumption

Sure, the video below is a little dramatic and tongue in cheek, but it’s true that there has been a dramatic shift in media consumption by consumers. What do you think? What do you see as the majorContinue Reading

7 Tips to Market Your Sales Department

Marketing your sales department to your clients is just as important as marketing your media company to readers or viewers. Here are seven tips to help you market your sales department more effectively. Use social media. Many businesses are using it, why don’t you? Is there someone in your sales department that can be aContinue Reading

The Secret Advertisers Don’t Tell You

In my experience, when watching media companies market to their clients, they are pretty sure that they know who they are marketing to. But what they are marketing – that might get a different answer. If you are a direct advertising sales person you probably think you’re selling advertising, perfectly natural to think that. AndContinue Reading

How To Build A Big Idea – Part 2

Yesterday I spoke about finding inspiration for a big idea and translating its application to your media. So once you have this grounding, where to from here? Building on the Idea With any media company,Continue Reading

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