Tag Archives: marketing

7 Tips to Market Your Sales Department

Marketing your sales department to your clients is just as important as marketing your media company to readers or viewers. Here are seven tips to help you market your sales department more effectively. Use social media. Many businesses are using it, why don’t you? Is there someone in your sales department that can be a

The Secret Advertisers Don’t Tell You

In my experience, when watching media companies market to their clients, they are pretty sure that they know who they are marketing to. But what they are marketing – that might get a different answer. If you are a direct advertising sales person you probably think you’re selling advertising, perfectly natural to think that. And

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