Training & Personal Development
“90% of businesses are owned by mum and pop enterprises who use all varieties of media to sell their product or service. They are called on by people like you[...]
Strategy & Customer Needs Analysis
An excerpt from Doug Gold’s book Fun is a Serious Business – The MoreFM Story Call to action advertising is designed for specific promotions or activities which normally run over[...]
Training & Personal Development
Sure, the video below is a little dramatic and tongue in cheek, but it’s true that there has been a dramatic shift in media consumption by consumers. What do you[...]
Marketing your sales department to your clients is just as important as marketing your media company to readers or viewers. Here are seven tips to help you market your sales[...]
Strategy & Customer Needs Analysis
In my experience, when watching media companies market to their clients, they are pretty sure that they know who they are marketing to. But what they are marketing – that[...]
Strategy & Customer Needs Analysis
Yesterday I spoke about finding inspiration for a big idea and translating its application to your media. So once you have this grounding, where to from here? Building on the[...]
