Smarty Pants Sales Guys
I met up with a radio sales guy last week. Dan’s a good bloke and a sharp sales guy. It’s the start of the year and we’re trying to work[...]
Tagged: ideas
Proposal Writing & Presentations
Mr Brisk
I had an interesting new client meeting last week with a chap I can only describe as ‘brisk’. Forget the sport, where he lives, how old his kids are –[...]
Customer Service · Strategy & Customer Needs Analysis
Are We An Ideas Company, or a Media Company?
Having dealt with thousands and thousands of advertisers globally for the last 20 years, I have found that small to medium advertisers have the same concerns the world over. They[...]
15 Tips for a Great Ad – The Length – Number 12
Hi welcome to Number 12 in my series of 15 tips. Hopefully this is your bridge to that wild, wacky, stud through the lip, hippy in the creative department or[...]
Strategy & Customer Needs Analysis
Building a Bigger Box
How many briefs do you get a day? 2? 3? How many of those ask you for just a bog standard media schedule? I’m going to say none. Because if[...]
Appointments & Relationship Building · Copywriting
Being Topical
In the fourth tip in Shaun Fay’s series, he talked about being topical in your advertising. How can you be topical to your clients as an account manager? Stand Out[...]
Strategy & Customer Needs Analysis
How To Build A Big Idea – Part 2
Yesterday I spoke about finding inspiration for a big idea and translating its application to your media. So once you have this grounding, where to from here? Building on the[...]
Strategy & Customer Needs Analysis
How To Build A Big Idea – Part 1
Any sales person worth their salt should be spending time each day doing something proactive. The days of picking up the phone to take a booking are gone, and we[...]
Clever Ideas
I went to an advertising seminar recently and got fired up by a great speaker. We should all do that more often. Yes I know, you can get all that[...]
An Idea
I have worked on both sides of the great divide. I’ve worked at radio stations where at times I had to produce 30 ads a day and I have also[...]
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