Tag Archives: ideas

Smarty Pants Sales Guys

Smarty Pants Sales Guys

I met up with a radio sales guy last week. Dan’s a good bloke and a sharp sales guy. It’s the start of the year and we’re trying to work a few clients together. Him, sales – me, creative. His stationContinue Reading

Mr Brisk

Mr Brisk

I had an interesting new client meeting last week with a chap I can only describe as ‘brisk’. Forget the sport, where he lives, how old his kids are – let’s get on with it. OK, I can take a hint.Continue Reading

Are We An Ideas Company, or a Media Company?

Are We An Ideas Company, or a Media Company?

Having dealt with thousands and thousands of advertisers globally for the last 20 years, I have found that small to medium advertisers have the same concerns the world over. They want solutions to their problems. The problem is that many media companies I come across are selling a product and not an idea. Advertisers WantContinue Reading

15 Tips for a Great Ad – The Length – Number 12

15 Tips for a Great Ad – The Length – Number 12

Hi welcome to Number 12 in my series of 15 tips. Hopefully this is your bridge to that wild, wacky, stud through the lip, hippy in the creative department or if the pen stops at you is your guide to betterContinue Reading

Building a Bigger Box

Building a Bigger Box

How many briefs do you get a day? 2? 3? How many of those ask you for just a bog standard media schedule? I’m going to say none. Because if they did, clients wouldn’t need reps (or agencies for thatContinue Reading

Being Topical

In the fourth tip in Shaun Fay’s series, he talked about being topical in your advertising. How can you be topical to your clients as an account manager? Stand Out We have talked before on strategies on being not just another rep in media, but being the one that a client will remember. Seriously, it’sContinue Reading

Updates to Your Inbox

Receive notifcation of great new content on Talking Media Sales, our subscriber exclusive monthly Inside Media Sales and Call to Action newsletters, and be the first to know about exciting new products when we launch them.

As a thank you, you will also receive our latest report, "The 9 Most Dangerous Mistakes Media Sales People Make With Direct Advertisers."