Tag Archives: dan kennedy

Shiny Object Syndrome

Shiny Object Syndrome

One of my favourite marketers, Dan Kennedy, uses this saying quite a lot in his marketing newsletter. In fact he has been saying it for years. It’s the one that has people furiously hopping after one shiny object after another, after another and yet after investing thousands of dollars wind up back at the same

Are You Winning the Hearts and Minds of Your Customers?

Are You Winning the Hearts and Minds of Your Customers?

In Dan Kennedy’s newsletter for September, he was asking that exact question. Business is basically about winning the hearts and minds of your valuable customers, your advertisers in the case of media. I am always a strong advocate of looking outside your own business to other businesses and observing what they do to see if

What Is Your Selling System?

What Is Your Selling System?

Do you break your service into steps, and demonstrate this to the client? You often see the process of selling in the real-estate business. A good example of this selling system is illustrated in the Dan Kennedy book No BS Marketing to the Affluent. In the book he places the importance of a sequence in

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