We would rather spend our time and money on everybody, try and copy what others do, and sadly never get the result we want.
Tagged: dan kennedy
Self-improvement does take many forms and is not always what you think. The practitioners are however striving to find that edge, that one invisible piece of knowledge they can use, then being able to interpret it in their own style, then go out and try it and see if it works for them.
In Dan Kennedy’s newsletter for September, he was asking that exact question. Business is basically about winning the hearts and minds of your valuable customers, your advertisers in the case[...]
There’s a famous story told by Dan Kennedy* about a CEO calling him into his office, closing the door and saying… “I figured out we are paying you 10 times[...]