Proposal Writing & Presentations
Are You Keeping Quiet And Listening?
If you are a presenter, and for most of us are, silence is a very powerful tool.
Tagged: dan kennedy
Media Sales Prospecting Secrets
We would rather spend our time and money on everybody, try and copy what others do, and sadly never get the result we want.
Training & Personal Development
The Secret to Donald Trump’s Success That Not Many People Know About
Self-improvement does take many forms and is not always what you think. The practitioners are however striving to find that edge, that one invisible piece of knowledge they can use, then being able to interpret it in their own style, then go out and try it and see if it works for them.
Strategy & Customer Needs Analysis
Shiny Object Syndrome
One of my favourite marketers, Dan Kennedy, uses this saying quite a lot in his marketing newsletter. In fact he has been saying it for years. It’s the one that[...]
Are You Winning the Hearts and Minds of Your Customers?
In Dan Kennedy’s newsletter for September, he was asking that exact question. Business is basically about winning the hearts and minds of your valuable customers, your advertisers in the case[...]
Strategy & Customer Needs Analysis
How Much Would You Pay For This?
In the past I have talked about questions, and how powerful they are in the direct media sales business. Every month I receive a simple two page newsletter from one[...]
What Is Your Selling System?
Do you break your service into steps, and demonstrate this to the client? You often see the process of selling in the real-estate business. A good example of this selling[...]
The Secret of Standing Up For Yourself
There’s a famous story told by Dan Kennedy* about a CEO calling him into his office, closing the door and saying… “I figured out we are paying you 10 times[...]
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