Tag Archives: creative

Just Juice – Legend or Myth?

Just Juice – Legend or Myth?

Our industry has more stories than a library. But are they all true? A large ad agency was once preparing for a major presentation to a new, natural juice company. It had been a challenging 3 weeksContinue Reading

Are Your Clients Wasting Their Advertising Dollars?

Are Your Clients Wasting Their Advertising Dollars?

The US department store owner John Wanamaker is best remembered for his famous quotation: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Mr Wanamaker passedContinue Reading

The Mute Button

The Mute Button

Wife works, I’m often home late, kids are either watching their own TV’s or online somewhere and the world is full of ageing, deaf baby bommers many of whom are watching TV with subtitles. So at ourContinue Reading

How Much?

How Much?

I used to be shy when people asked me that question. Not any more. Sometimes when you’re creative it’s hard to put a value on what you do – but then it’s not just creative people who run into thisContinue Reading

15 Tips for A Great Ad – Number 14 – Echo

15 Tips for A Great Ad – Number 14 – Echo

Hi, and welcome to Number 14 in my series of 15 tips. If you’re a sales person, these tips are simply designed so you can get sharper creative. Creative that will work better and make your client happier. Echo FindingContinue Reading

Clever, Tactical Creative – In Mid Air

Clever, Tactical Creative – In Mid Air

As you all know, I’m a big fan of clever creative. But sometimes it’s not just clever creative that I find interesting, but the places advertisers will run that media. So I flew to Melbourne and back last week, and used the new check in kiosks at Qantas. For those unfamiliar (and I am sureContinue Reading

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