Just Juice – Legend or Myth?
Our industry has more stories than a library. But are they all true? A large ad agency was once preparing for a major presentation to a new, natural juice company.[...]
Tagged: creative
Strategy & Customer Needs Analysis
Are Your Clients Wasting Their Advertising Dollars?
The US department store owner John Wanamaker is best remembered for his famous quotation: “Half the money I spend on advertising is wasted; the trouble is I don’t know which[...]
The Mute Button
Wife works, I’m often home late, kids are either watching their own TV’s or online somewhere and the world is full of ageing, deaf baby bommers many of whom are[...]
Strategy & Customer Needs Analysis
How Much?
I used to be shy when people asked me that question. Not any more. Sometimes when you’re creative it’s hard to put a value on what you do – but[...]
15 Tips for A Great Ad – Number 14 – Echo
Hi, and welcome to Number 14 in my series of 15 tips. If you’re a sales person, these tips are simply designed so you can get sharper creative. Creative that[...]
Strategy & Customer Needs Analysis
Clever, Tactical Creative – In Mid Air
As you all know, I’m a big fan of clever creative. But sometimes it’s not just clever creative that I find interesting, but the places advertisers will run that media.[...]
15 Tips for a Great Ad – No. 13 – Why Should I Believe You?
Hi welcome to Number 13 in my series of 15 tips. As I’ve mentioned before, the most important part of any communication is the brief. Whether it’s you who has[...]
Strategy & Customer Needs Analysis
But Wait, There’s More Redux
In Shaun Fay’s recent article “But wait, there’s more“, he talked using topical events to help advertisers stand out from their competitors. Why should your creative department do all the[...]
15 Tips for a Great Ad – The Length – Number 12
Hi welcome to Number 12 in my series of 15 tips. Hopefully this is your bridge to that wild, wacky, stud through the lip, hippy in the creative department or[...]
15 Tips for a Great Ad – Number 10 – Turning Creative into Sales
Hi welcome to Number 10 in my series of 15 tips. Hopefully this series is helping you link better with your creative department. When both sides understand each others perspective[...]
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