Tag Archives: Copywriting

3 Things This Year’s Award Shows Are Doing

3 Things This Year’s Award Shows Are Doing

In total there were over 150 ads in my ‘lot’ and I must say about 12 were stand outs. Interesting trends I noted and liked.Continue Reading

One Word

One Word

Ahhh the joys of being a writer. One word written by a copywriter in the 60’s I believe, if the legend holds true, doubled the sales of a beauty product almost overnight. Do you know what it was? ItContinue Reading

The Sydney Harbour Bridge

The Sydney Harbour Bridge

Everyone’s got a bridge handy- just so happens here in Sydney we have a pretty flash, famous one that everyone knows. Which is why I love to use it in creative meetings. I often ask clients to imagineContinue Reading

Talk To Their Heart To Open Their Wallet

Talk To Their Heart To Open Their Wallet

We’re back with Talking Media Sales TV, and we have Shaun and Mike back talking more great copywriting and creative advice. This tip is taken from Shaun’s 15 Secrets of Radio Copy, and talks about the importance of how a potential customer should feel. Some great advice from Shaun, we hope you enjoy it. AndContinue Reading

How Much Action is Your Call To Action Driving?

How Much Action is Your Call To Action Driving?

I’m by no means a copywriter (I’ll leave that one to Shaun), but earlier this week, Derek Halpern, who founded Social Triggers put a really interesting post on Google+ that I wanted to dig a bit furtherContinue Reading

I Can’t Read

I Can’t Read

OK I’m getting old – there I’ve admitted it. Now when I read the paper I usually have to go in search of some reading glasses. Of course the wife hates my choice of reading glasses, says I now lookContinue Reading

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