3 Things This Year’s Award Shows Are Doing
In total there were over 150 ads in my ‘lot’ and I must say about 12 were stand outs. Interesting trends I noted and liked.
Tagged: Copywriting
One Word
Ahhh the joys of being a writer. One word written by a copywriter in the 60’s I believe, if the legend holds true, doubled the sales of a beauty product[...]
The Sydney Harbour Bridge
Everyone’s got a bridge handy- just so happens here in Sydney we have a pretty flash, famous one that everyone knows. Which is why I love to use it in[...]
Talk To Their Heart To Open Their Wallet
We’re back with Talking Media Sales TV, and we have Shaun and Mike back talking more great copywriting and creative advice. This tip is taken from Shaun’s 15 Secrets of[...]
How Much Action is Your Call To Action Driving?
I’m by no means a copywriter (I’ll leave that one to Shaun), but earlier this week, Derek Halpern, who founded Social Triggers put a really interesting post on Google+ that[...]
I Can’t Read
OK I’m getting old – there I’ve admitted it. Now when I read the paper I usually have to go in search of some reading glasses. Of course the wife[...]
What’s your Magnificent Mission?
The word ‘mission’ is often bandied around and it’s very difficult to really understand what a mission is. The truth is that having a mission actually gives you some purpose[...]
TMS TV – Mike and Shaun on Asking the Right Questions
As a direct media sales person, obtaining the right information from your client on their advertising needs can be challenging. What to ask? How to ask the right questions? Once[...]
Copywriting · Strategy & Customer Needs Analysis
Definitive End Date or Limiting Takeup? Take Our Poll
I had a small blue – best of three falls with a client last week. They are running a radio campaign for March based round an offer. An extra $300[...]
Balls
I have a little show trick I like to do when giving a presentation. It involves balls. I invite a member of the audience up and ask them what they[...]
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