Tag Archives: cold calling

How To Warm Up A Cold Client

How To Warm Up A Cold Client

I can recall when I first started learning how to overcome fear, and approach any client and get sales. There is nothing like that feeling that you have when you get details and information about a client that in the past has been impossible for you to even get them to answer the phone. ThereContinue Reading

More Cold Calls Does NOT Equal More Sales

More Cold Calls Does NOT Equal More Sales

So for sales people if your sales manager says “make more cold calls and you’ll get more sales” tell him or her politely to “sod off”. They’re out of touch. If you don’t have a strong sense of self, you won’t have the confidence or belief to convert the calls into prospects and close sales.Continue Reading

What Causes Advertisers To Leave You?

What Causes Advertisers To Leave You?

I want to tell you a story on how I overcome my fear of advertisers leaving me or my media company. Why do advertisers leave you? I am continually asked why after a few campaigns my advertisers leave me. I do not think for one moment that has not happened to you. It has me,Continue Reading

How To Make An Effective “Cold” Call Using LinkedIn

How To Make An Effective “Cold” Call Using LinkedIn

The days of the cold call are gone – there really is no longer an excuse for not knowing your customer. We live in an age of massive amounts of data and insights, driven by the web and social media. IContinue Reading

What a Sales Person Can Learn from Charlie Sheen

What a Sales Person Can Learn from Charlie Sheen

The last week has been an interesting one if you’re a celebrity watcher. I’m talking of course about Charlie Sheen. Regardless of your opinion on him and his very public fall from grace, it’s interestingContinue Reading

Sales – the Toughest Job in the House

Sales – the Toughest Job in the House

A few years ago, I became the manager of a business that provided pre-press production services to major retailers. Of the 50 employees, four were in the sales team – the rest worked in production orContinue Reading

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