In a previous post I talked about ideas to discuss with advertisers on how to present their product to the market. Here are some more that you could pose to your client, we hope they are useful. Product presentation – Is the presentation and packaging of the offer or product right? Location of Offer or…
Yesterday we talked about some questions that rarely get asked but should on your first appointment. Here is the rest of the list. Does you competition advertise? This is an important question for two reasons. One, you might find out who their competition is, and secondly it makes them think about all the good things…
I am often asked by media sales people if there are any ideas they can discuss with advertisers on how to present their product to the market, like a checklist. Here are 7 ideas to ask your client before they advertise their product with you. Demographics: Is their product being aimed at the right media…
