Tag Archives: advertising

Did The Kellogg Brothers Know the Secret to Advertising?

Did The Kellogg Brothers Know the Secret to Advertising?

I am not for one minute advocating that you teach your advertisers to stretch the truth, but what you can do is tell those stories about the power of advertising and teach them that with good copy and the right product, message, and medium it actually does work.Continue Reading

Making Problems Pay

Making Problems Pay

Selling any type of product in this economy is pretty tough right now, but it can be made easier if you learn to make their problems pay.Continue Reading

66 Ways To Eliminate Weak and Wasteful Advertising

66 Ways To Eliminate Weak and Wasteful Advertising

Over the next few months we will be publishing excerpts from one of our newspaper contributors Graham Barr’s report – 66 ways to eliminate weak and wasteful advertising. We will have it onlineContinue Reading

What Problems Do You Have With Closing?

What Problems Do You Have With Closing?

What sort of problems is not closing or not handling objections causing you? Lack of confidence. Stress, more pressure from management. Lack of direction. Lack of motivation. Job security. Losing business forever. Income. Unable to grow your clients. All these can be overcome with a simple commitment to train yourself on understanding what your advertisersContinue Reading

The 10 Things in Media Sales You Should Know

The 10 Things in Media Sales You Should Know

The 10 things you need to know in media sales that will set you on the right path to successContinue Reading

11 Questions Sales People Rarely Ask and Should – Part 2

Yesterday we talked about some questions that rarely get asked but should on your first appointment. Here is the rest of the list. Does you competition advertise? This is an important question for two reasons. One, you might find out who their competition is, and secondly it makes them think about all the good thingsContinue Reading

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