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	<title>Talking Media Sales</title>
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	<link>http://talkingmediasales.com</link>
	<description>Sales Made Easy for the Direct Media Sales Professional</description>
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		<title>Guns N Wiggles &#8211; What To Do When The Band Breaks Up</title>
		<link>http://talkingmediasales.com/2012/05/guns-n-wiggles-do-when-band-breaks-up/</link>
		<comments>http://talkingmediasales.com/2012/05/guns-n-wiggles-do-when-band-breaks-up/#comments</comments>
		<pubDate>Fri, 18 May 2012 00:59:30 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Sales Management]]></category>
		<category><![CDATA[guns n roses]]></category>
		<category><![CDATA[sales teams]]></category>
		<category><![CDATA[the wiggles]]></category>

		<guid isPermaLink="false">http://talkingmediasales.com/?p=4185</guid>
		<description><![CDATA[Yesterday, children&#8217;s entertainment icons The Wiggles announced that the original line up was breaking up after 20 something years together, with only one member carrying on with a new line up. I joked on Twitter that they had become the Guns N Roses of children&#8217;s entertainment (for those unfamiliar, Axl Rose remains the only original...]]></description>
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		<title>Ditch The Script</title>
		<link>http://talkingmediasales.com/2012/05/ditch-script/</link>
		<comments>http://talkingmediasales.com/2012/05/ditch-script/#comments</comments>
		<pubDate>Tue, 15 May 2012 23:25:07 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Proposal Writing & Presentations]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[script]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://talkingmediasales.com/?p=4177</guid>
		<description><![CDATA[Yesterday I presented at The Customer Compass event in Sydney, a conference that looked at how to use data and insights to drive organisations and customer centricity. I spoke about social insights, and how fandom has become a precursor to loyalty in the new age of the social consumer, and I plan on breaking it...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Media Sales People Need To Know About LinkedIn</title>
		<link>http://talkingmediasales.com/2012/05/media-sales-people-need-know-about-linkedin/</link>
		<comments>http://talkingmediasales.com/2012/05/media-sales-people-need-know-about-linkedin/#comments</comments>
		<pubDate>Thu, 10 May 2012 00:14:47 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[media sales]]></category>
		<category><![CDATA[slideshare]]></category>

		<guid isPermaLink="false">http://talkingmediasales.com/?p=4159</guid>
		<description><![CDATA[Welcome to the third installment of the &#8220;What You Need To Know&#8221; series on social media. So far we&#8217;ve covered Facebook (which is due for it&#8217;s IPO next week), and Twitter, probably the two most popular platforms in terms of adoption and usage. Today I wanted to talk about LinkedIn, which has become a powerful...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Real Problem With Advertisers</title>
		<link>http://talkingmediasales.com/2012/05/real-problem-advertisers/</link>
		<comments>http://talkingmediasales.com/2012/05/real-problem-advertisers/#comments</comments>
		<pubDate>Tue, 08 May 2012 00:06:29 +0000</pubDate>
		<dc:creator>Mike Brunel</dc:creator>
				<category><![CDATA[Prospecting & Lead Generation]]></category>
		<category><![CDATA[good clients]]></category>
		<category><![CDATA[one off advertisers]]></category>
		<category><![CDATA[prospecting]]></category>

		<guid isPermaLink="false">http://talkingmediasales.com/?p=4152</guid>
		<description><![CDATA[Not all advertisers suck, but some do.  In my new book ‘The Desk Closest to the Door – How to Master the Art of Selling Direct Media’, I talk about knowing the difference between a good client and a bad one.]]></description>
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		<title>What Media Sales People Need To Know About Twitter</title>
		<link>http://talkingmediasales.com/2012/05/media-sales-people-need-know-about-twitter/</link>
		<comments>http://talkingmediasales.com/2012/05/media-sales-people-need-know-about-twitter/#comments</comments>
		<pubDate>Fri, 04 May 2012 02:17:11 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://talkingmediasales.com/?p=4138</guid>
		<description><![CDATA[Last week we talked about what Facebook&#8217;s rise and dominance means to media sales, and this week I wanted to cover Twitter. While not on the user base is not nearly as massive as Facebook, it&#8217;s nonetheless a channel that you need to be familiar with. Twitter has an active user base of over 100,000,000...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>7 Things You Should Know About Building Rapport</title>
		<link>http://talkingmediasales.com/2012/05/things-should-know-about-building-rapport/</link>
		<comments>http://talkingmediasales.com/2012/05/things-should-know-about-building-rapport/#comments</comments>
		<pubDate>Tue, 01 May 2012 00:18:02 +0000</pubDate>
		<dc:creator>Mike Brunel</dc:creator>
				<category><![CDATA[Appointments & Relationship Building]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[rapport]]></category>
		<category><![CDATA[support]]></category>

		<guid isPermaLink="false">http://talkingmediasales.com/?p=4127</guid>
		<description><![CDATA[Building rapport with your clients is one of you single most important sales tools you have. Here are 7 things you need to think about and do to make sure you are doing it right.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What Media Sales People Need To Know About Facebook</title>
		<link>http://talkingmediasales.com/2012/04/media-sales-people-need-know-about-facebook/</link>
		<comments>http://talkingmediasales.com/2012/04/media-sales-people-need-know-about-facebook/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 00:44:52 +0000</pubDate>
		<dc:creator>Ben Shute</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[direct]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://talkingmediasales.com/?p=4111</guid>
		<description><![CDATA[Facebook's rise to being the being one of the most important companies of the last decade, and probably the next has been well documented, but the important thing for you to know as it relates to media sales is what is to come rather than what has been.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What One Direction Can Teach You About Sales</title>
		<link>http://talkingmediasales.com/2012/04/one-direction-can-teach-about-sales/</link>
		<comments>http://talkingmediasales.com/2012/04/one-direction-can-teach-about-sales/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 23:19:46 +0000</pubDate>
		<dc:creator>Mike Brunel</dc:creator>
				<category><![CDATA[Strategy & Customer Needs Analysis]]></category>
		<category><![CDATA[curve of gratitude]]></category>
		<category><![CDATA[one direction]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://talkingmediasales.com/?p=4103</guid>
		<description><![CDATA[If you are a parent of a young girl between the age of 8-14 like I am, then the band One Direction is probably mentioned about a 1,000 times a day. No make that 2,000 times a day. Memories of my sad devotion to David Cassidy and the Partridge family is a distant memory, and...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>So What Do You Do For A Job?</title>
		<link>http://talkingmediasales.com/2012/04/so-do-do-for-job/</link>
		<comments>http://talkingmediasales.com/2012/04/so-do-do-for-job/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 22:24:55 +0000</pubDate>
		<dc:creator>Mike Brunel</dc:creator>
				<category><![CDATA[Training & Personal Development]]></category>
		<category><![CDATA[Aquarium]]></category>
		<category><![CDATA[Birkenhead]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business and Economy]]></category>
		<category><![CDATA[Fish]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[Shearing shed]]></category>
		<category><![CDATA[Tank]]></category>

		<guid isPermaLink="false">http://talkingmediasales.com/?p=4093</guid>
		<description><![CDATA[I am often asked ‘what do you do for a job?’ My mother is the one that usually asks, I think she thinks I operate a waste management business and my real name is Tony. I have kept telling her I am in media sales. “Yes dear, that’s good” Anyway, recently I decided to test...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is Sales a Four Letter Word?</title>
		<link>http://talkingmediasales.com/2012/04/sales-four-letter-word/</link>
		<comments>http://talkingmediasales.com/2012/04/sales-four-letter-word/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 01:01:12 +0000</pubDate>
		<dc:creator>Mike Brunel</dc:creator>
				<category><![CDATA[Appointments & Relationship Building]]></category>
		<category><![CDATA[NRS Media]]></category>
		<category><![CDATA[presentations]]></category>
		<category><![CDATA[rapport]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://talkingmediasales.com/?p=4084</guid>
		<description><![CDATA[I was invited recently to do a keynote speech and workshop to a group of managers from a local storage company. The outcome of the speech and workshop was for the managers to accept that sales is not a four letter word. That in fact we are all in the business of selling and influencing...]]></description>
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		<slash:comments>0</slash:comments>
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