Contributors

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Mike Brunel

Mike Brunel

Mike began his career in broadcasting over 25 years ago, working on a brand new start-up radio station in the small town of Napier, New Zealand.

Mike subsequently held various Sales Director roles in New Zealand, where he made his mark running extremely successful and innovative campaigns and was awarded the prestigious Mobil Radio Award for Excellence in Sales Promotion.

In 1992, Doug Gold and Brian Duffy approached Mike to take over NRS New Zealand. After successfully establishing the New Zealand market, Mike was then instrumental in establishing the first of our acquisition products into the Australian market.

From there he was responsible for establishing a beach head into the North American market in 1995. This market was one of the key launch pads behind the beginning of NRS Media’s global expansion. NRS Media is now the world’s leading provider of Revenue Growth Solutions and Customer Acquisition programmes to media companies.

Currently working with over 400 major television, radio, and newspaper companies in the United Kingdom, Ireland, Europe, the United States, South America, Canada, South Africa, the African continent, Australia, and Asia. NRS Media has offices in London, Atlanta, Toronto, and Sydney and employs over 175 staff.

Mike also worked as consultant to one of New Zealand’s leading insurance companies IAG NZ for over 10 years. He has assisted in the development of sales strategies, executive coaching, developing and acting as a touchstone for the management development programmes, and assisting in workshop and facilitation programmes.

Mike has been retired from an active executive role at NRS for 5 years.

He puts this down to sales systems and programmes that have allowed the business to grow exponentially without his day to day involvement.

Mike is passionate about all media. He believes in the power of the idea that all you need is confidence and any idea can come true.

Email: mike.brunel@talkingmediasales.com

Twitter: brunelM


Ben Shute

Ben Shute

Ben Shute

Ben has spent more than a decade in the media industry, across a number of mediums.

He has worked for News Limited as an advertising sales manager across two of Australia’s biggest newspapers, spent time as an agency planner, as a commercialisation manager for ninemsn and now as a sales strategist for Yahoo!7, one of Australia’s leading digital publishers.

Ben specialises in deriving maximum value and revenue by leveraging content and online tools to deliver traffic and results for clients and the business.

Email: ben.shute@talkingmediasales.com

Twitter: ben_shute


shaun fay

Shaun Fay

Shaun Fay

Shaun Fay is one of the most experienced ad writers in Australasia, and has both a passion and talent for creating great advertising.

As well as over 10 years at radio stations around the world, Shaun has also worked at some of the world’s biggest names in advertising, including DDB Needham, Saatchi and Saatchi, J Walter Thompson and Mojo.

Shaun ran his own creative agency throughout the 1990’s before being tempted to join the Australian Radio Network in 2000 as Group Creative Director.

It was Shaun’s success in this role that spawned the creation of IG3 – a specialist agency designed to grow the many clients of ARN that needed much more than just radio.

After 2 years of running IG3 as part of ARN, Shaun decided to once again to take his bat and ball and go play on his own. IG3 is now an independent advertising agency with a strong, loyal client base offering a wide variety of services.

www.ig3.com.au

Email: shaunfay@ig3.com.au


Doug Gold

Doug Gold

Doug’s media career spans over 40 years, of which around 30 years were in radio management and ownership. He started his radio career in New Zealand, where he owned and managed a number of successful radio stations. Most notably, Doug bought a number of radio frequencies post deregulation of New Zealand’s radio industry (1991) and established the More FM radio network.

It was here that he developed his unique and very successful sales approach, and an innovative people-oriented management and sales philosophy.

This innovative customer acquisition program proved to be the springboard which launched NRS Media as the world leaders of providing incremental sales revenue for over 400 media companies in 23 countries and in 11 languages. Doug now works with Radio, TV Newspapers companies worldwide in his capacity as owner of NRS Media.

A testament to his success is the numerous broadcasting awards he has won over the years, including a US award – International Broadcaster of the Year – two years in a row; Broadcaster of the Year, and his most prestigious award – Outstanding Contribution to Radio.

He is also successful author of Fun is a Serious Business – The More FM Story

His book is a common sense and practical approach to business with a media company slant and a blueprint of sorts on how to run a successful media company.

It is full of practical advice for any media owner manager or sales person.

His book is exclusively available as an eBook on www.talkingmediasales.com


Trish Stonestreet

Trish Stonestreet

Trish is managing director at a Wellington, New Zealand, management consultancy, having survived 10 years in the media industry.

When not doing this, she raises olive trees and a couple of children, is deeply curious about people and her highest value is making a difference – in both big and small ways.

www.maygrove.co.nz
Email: trishs@maygrove.co.nz


Graham Barr

Graham Barr

Graham Barr, writer and presenter of communication skills seminars is an accomplished international speaker and advertising consultant. With over 30 years advertising experience and 10 years in the real estate business. He is a former General Manager for the international advertising agency McCann Erickson. His wide experience in advertising encompasses a variety of industries including airline, finance, tyres, insurance, energy, real estate, and retailing. His background also includes a role as Classified Advertising Manager for two daily newspapers and Advertising Manager for a number of publications. He has worked with all major media including television, radio and print. In addition, he has extensive experience with direct marketing and market research.

His views on advertising have been published in a number of advertising journals. He has been recognised internationally for his marketing innovations, which have been circulated to over 70 countries, with some of his initiatives being adopted in Europe. He has also been guest lecturer on advertising at Massey University, New Zealand.

He acts as sales and marketing consultant for a number of companies. He also produces his own publications. His seminar material has been presented in many markets around the world including Australia, England, USA, France, Northern Ireland, South Africa, and New Zealand.

www.grahambarr.co.nz

Email: info@grahambarr.co.nz


Josh Easby

Josh Easby

Josh is an independent book publisher based in Cambridge, New Zealand, and has a long career in international media in various roles from journalist to Chief Executive.

After working as an investigative journalist and writing several books in the 1970s, he managed several newspaper and radio businesses in New Zealand, before becoming Chief Executive of the Prospect Group, a major operator of radio and outdoor advertising businesses.

In 1999, he moved to the United Kingdom where he worked in senior executive roles with the GWR Group, which became GCap Media after its merger with Capital Radio and is now part of Global Radio. In 2006, he headed to Australia where he was Chief Executive of the Change Management Division of APN Group, owner of many leading radio, print and outdoor businesses in the region.

Since returning to New Zealand, he has established Hurricane Press Ltd as an independent book publisher specialising in non-fiction titles.

Josh is the co-author and publisher of LIVE: Gigs that rocked New Zealand. You can buy it here.

Email: josh@hurricane-press.co.nz

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