We’re back with Talking Media Sales TV, and we have Shaun and Mike back talking more great copywriting and creative advice. This tip is taken from Shaun’s 15 Secrets of Radio Copy, and talks about the importance of how a potential customer should feel. Some great advice from Shaun, we hope you enjoy it. And…
Is size important? Shaun Fay thinks so. In our new video this week, Shaun and Mike discuss the length of commercials. Many media sales people make a common mistake when they take a brief or do a customer needs analysis. In this video Shaun and Mike discuss that common mistake, and give you some valuable…
Yawn, yawn, yawn… wake me up when you’re finished. How many times have you heard an advertiser insist that you put in how many years they have been in business in their marketing material? Lots I am sure. In our latest video, Mike Brunel and Shaun Fay discuss why that position of service is not…
As a direct media sales person, obtaining the right information from your client on their advertising needs can be challenging. What to ask? How to ask the right questions? Once you have all the information, what do you do with it? The list goes on. In this series of videos, Mike explores with Shaun Fay,…
We’re excited today to be launching a whole new series of videos on Talking Media Sales. We have been planning to include video for a long time on Talking Media Sales, and so over the last few weeks, we have been busy shooting and editing and now have some very exciting things coming up. In…
