While doing a spot of research recently, I came across an old newspaper clipping. Beneath the headline ‘Seeing by telephone’, the story told of a Monsieur Edouard Belin who had announced in a lecture to the French Electricians’ Society he believed he was on the verge of a technological breakthrough. He said by combining the…
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I was meeting up with Graham Barr this morning; he regularly adds his voice to Talking Media Sales from a print perspective. We were talking about how many direct sales people are just order takers and selling only spot and dots and space and page impressions. In his view, it was like stealing from your…
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