From “Fun Is A Serious Business – The More FM Story” For a sponsorship to be effective, it is important that it generates media exposure with the target audience. This is sometimes difficult for media companies as competing media tend to avoid giving name credits to other media organizations. We do, however, have the benefit…
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It was reported in the Sydney Morning Herald inAustraliathis week that IKEA, the world’s biggest designer and manufacturer of do-it-yourself flat pack furniture is opening an even bigger store on the outskirts of Sydney. IKEA has purchased the land, tidied it up (it was a former tip), and made it ready for a 40,000 m²…
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