One of the best salespeople I ever worked with had a simple philosophy. He said his job wasn’t to sell stuff to people, it was to solve their problems. “And the bigger their problem, the bigger my opportunity is to sell them a solution,” he said. I saw a perfect example of what he meant…
I have a coffee shop that lets you throw a dice to see if you get a FREE coffee. I think that is pretty cool. The deal is, you order your coffee, they then hand you two dice. If you throw a double six you get the coffee FREE. So what do you think the…
From “Fun Is A Serious Business – The More FM Story” For a sponsorship to be effective, it is important that it generates media exposure with the target audience. This is sometimes difficult for media companies as competing media tend to avoid giving name credits to other media organizations. We do, however, have the benefit…
It was reported in the Sydney Morning Herald inAustraliathis week that IKEA, the world’s biggest designer and manufacturer of do-it-yourself flat pack furniture is opening an even bigger store on the outskirts of Sydney. IKEA has purchased the land, tidied it up (it was a former tip), and made it ready for a 40,000 m²…
One of my favourite marketers, Dan Kennedy, uses this saying quite a lot in his marketing newsletter. In fact he has been saying it for years. It’s the one that has people furiously hopping after one shiny object after another, after another and yet after investing thousands of dollars wind up back at the same…
Many media companies worldwide use various methods to ascertain their audience. Some use a diary system, some use phone surveys, others use very complicated online research methods. All these surveys are designed to determine who is listening, watching, reading and even clicking their medium. Once they have done that, they can then provide that evidence…
