If you are a parent of a young girl between the age of 8-14 like I am, then the band One Direction is probably mentioned about a 1,000 times a day. No make that 2,000 times a day. Memories of my sad devotion to David Cassidy and the Partridge family is a distant memory, and…
The real reason that many advertisers are suddenly quitting traditional media is that the salespeople are beginning to believe all the hype about social media and all the other choices.
One of the best salespeople I ever worked with had a simple philosophy. He said his job wasn’t to sell stuff to people, it was to solve their problems. “And the bigger their problem, the bigger my opportunity is to sell them a solution,” he said. I saw a perfect example of what he meant…
I have a coffee shop that lets you throw a dice to see if you get a FREE coffee. I think that is pretty cool. The deal is, you order your coffee, they then hand you two dice. If you throw a double six you get the coffee FREE. So what do you think the…
From “Fun Is A Serious Business – The More FM Story” For a sponsorship to be effective, it is important that it generates media exposure with the target audience. This is sometimes difficult for media companies as competing media tend to avoid giving name credits to other media organizations. We do, however, have the benefit…
It was reported in the Sydney Morning Herald inAustraliathis week that IKEA, the world’s biggest designer and manufacturer of do-it-yourself flat pack furniture is opening an even bigger store on the outskirts of Sydney. IKEA has purchased the land, tidied it up (it was a former tip), and made it ready for a 40,000 m²…
