Category Archives: Strategy & Customer Needs Analysis

Are You A Media Sales Person or a Mechanic?

Are You A Media Sales Person or a Mechanic?

This month’s guest contributor is Stephen Pead. He is a 30 year veteran in all things media. He has worked closely with Mike Brunel over the last 12 month conducting an extensive 3 day boot camp. Over 300 direct media sales and management have attended these workshops with amazing results. The Right Prospect In myContinue Reading

The Love of Continuity

The Love of Continuity

I was reading recently an article about direct mail and the selling of continuity. It related to a client who sold vitamins, their objective was of course to sell pills, capsules and beauty products. The next objective according to this article was to encourage buyers to sign up for an automatic shipment service* Benefit toContinue Reading

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