Category Archives: Social Media

How To Make An Effective “Cold” Call Using LinkedIn

How To Make An Effective “Cold” Call Using LinkedIn

The days of the cold call are gone – there really is no longer an excuse for not knowing your customer. We live in an age of massive amounts of data and insights, driven by the web and social media. IContinue Reading

What Media Sales People Need To Know About LinkedIn

What Media Sales People Need To Know About LinkedIn

Welcome to the third installment of the “What You Need To Know” series on social media. So far we’ve covered Facebook (which is due for it’s IPO next week), and Twitter, probably the two most popularContinue Reading

What Media Sales People Need To Know About Twitter

What Media Sales People Need To Know About Twitter

Last week we talked about what Facebook’s rise and dominance means to media sales, and this week I wanted to cover Twitter. While not on the user base is not nearly as massive as Facebook, it’s nonethelessContinue Reading

What Media Sales People Need To Know About Facebook

What Media Sales People Need To Know About Facebook

Facebook’s rise to being the being one of the most important companies of the last decade, and probably the next has been well documented, but the important thing for you to know as it relates to media sales is what is to come rather than what has been.Continue Reading

200,000 in 2 months

200,000 in 2 months

I caught up with Dave over the weekend. Dave’s an old mate who works in the ad game and we try and catch up regularly for a beer and a game of footy. In the half time break he started telling me aboutContinue Reading

How Much Action is Your Call To Action Driving?

How Much Action is Your Call To Action Driving?

I’m by no means a copywriter (I’ll leave that one to Shaun), but earlier this week, Derek Halpern, who founded Social Triggers put a really interesting post on Google+ that I wanted to dig a bit furtherContinue Reading

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