I caught up with Dave over the weekend. Dave’s an old mate who works in the ad game and we try and catch up regularly for a beer and a game of footy. In the half time break he started telling me about his week and how excited one of his clients was that their…
I’m by no means a copywriter (I’ll leave that one to Shaun), but earlier this week, Derek Halpern, who founded Social Triggers put a really interesting post on Google+ that I wanted to dig a bit further on. It concerned advertisers pointing to their social channels in their ads. With credit to Derek, his post…
Last week I covered two ways to generate new business, namely looking at smaller value opportunities to put to your clients and also looking at what I call “associated verticals“, those that rely on or have something in common with your existing client base. The third way of generating new business that I want to…
I have been travelling this past couple of weeks up to Asia for presentations and discussions with potential clients, and discovered some insights into how media sales works in that region and the need for all of us, including me, to never pre-judge clients on past experience. A few weeks ago I talked about how…
With the explosion of social media platforms such as Twitter, Facebook and MySpace (to name a few), clients now have a multitude of new platforms to try and reach their audience. These social settings are difficult to crack for advertisers. The users are wary and generally averse to having advertising messages pushed on them in…
