For all I write about presentations, being ready and best practice, some things cannot be helped. Yesterday I was involved in a series of rapid fire presentations, about 20 in all and each 2 minutes long. Despite a lot of time spent of creating a concept, building a working demo and preparing what was a pretty…
Developing new and fresh ideas every time isn’t easy. A great idea takes time (most of the time), and needs thought behind it. Yet something I hear a lot is “don’t spend too long on this, because it’s probably not going to come off”. Do you spend less time on ideas because you think they…
I had an interesting new client meeting last week with a chap I can only describe as ‘brisk’. Forget the sport, where he lives, how old his kids are – let’s get on with it. OK, I can take a hint. But he was all over the place like a bee in a jar and…
I’m sitting on the ferry typing this, on the way home reflecting on what has been a crazily busy few days and what things could have been done better. One thing I noticed a lot of today is that hypothetical tense was creeping in to a lot of what I produced. The word “could” popped…
Plenty of industries have buzzwords, but probably none more so than media. The words themselves aren’t that difficult to understand. But put them together with a hundred others on a slide and you have one hell of a mess. It’s not our fault though. For years, agency, and indeed, client briefs have become laden with…
This is part 1 of a 3 part post from Graham Barr. We hope you enjoy – Ed. The World Bank recently published a report entitled ‘Doing Business 2011’. In this year’s report New Zealand was ranked the third easiest country in which to start a business. While this is to be applauded as an…
