Yesterday I presented at The Customer Compass event in Sydney, a conference that looked at how to use data and insights to drive organisations and customer centricity. I spoke about social insights, and how fandom has become a precursor to loyalty in the new age of the social consumer, and I plan on breaking it…
I have a creative presentation I like to give which I punctuate with a very short phase – “My Eyes Are Green”. I will say it randomly about 5 maybe 6 times in the short 15 minute presentation. In the meantime I am talking about all my usual stuff, encouraging participation and usually getting great…
I was looking through some notes recently on how to present to large groups and happened upon a section on eye contact, what to do and how to make effective eye contact. We have all heard the sayings ”Look them in the eye”, and “the eyes are the mirror to the soul”. In some cultures this…
I had the privilege last week of chairing a social commerce forum at the Online Retail Conference in Sydney. Over the course of 6 presentations for the day, part of my duties for the day was keeping all the speakers on time and managing question time for each. It’s not easy when you have passionate…
I have been working closely with Shaun Fay, our resident copywriter, over the last few weeks on ways to help direct media salespeople get better briefs from advertisers. We have posted one tip on targeting the right client. When I was doing these interviews with Shaun it got me thinking. Once a brief is taken…
A friend of mine was holidaying in Morocco when a street trader approached him, offering to sell everything from sunglasses to suitcases. My friend tried to shake him off as he wandered through the market, there as much for the entertainment as the opportunity to buy. ‘I give you great deal,’ promised the trader. ‘I…
