An excerpt from Doug Gold’s book Fun is a Serious Business – The MoreFM Story There are many who say you should never even mention your competitors to customers, much less actually praise them, but I have always believed that clients respond positively when you give credit to your opposition. It signals that, firstly, you…
Excerpt from Fun is a Serious Business – The More FM Story by Doug Gold LISTENERS ARE OUR BIGGEST CUSTOMERS and yet we are turning them away. Imagine if one of those listeners gets a survey diary. Which station would get the ticks? Clearly, it would be the station which looks after them and encourages…
The word ‘mission’ is often bandied around and it’s very difficult to really understand what a mission is. The truth is that having a mission actually gives you some purpose and meaning to what you do. At Talking Media Sales, our mission is: To be responsible for getting how–to succeed in direct media sales advice…
