Category Archives: Inspiration & Motivation

Can Steve Jobs Help You Become a Better Direct Media Salesperson?

Can Steve Jobs Help You Become a Better Direct Media Salesperson?

Entrepreneur Magazine recently featured an article titled “Steve Jobs and the Seven Rules of Success.” The article was by renowned communications coach and former news correspondent Carmine Gallo.Continue Reading

British Rail – Legend or Myth?

British Rail – Legend or Myth?

It seems our industry has more stories than a library. But are they all true? Legend has it that one of reasons Saatchi and Saatchi won the British Rail account was the way they treated their potentialContinue Reading

Just Juice – Legend or Myth?

Just Juice – Legend or Myth?

Our industry has more stories than a library. But are they all true? A large ad agency was once preparing for a major presentation to a new, natural juice company. It had been a challenging 3 weeksContinue Reading

Re-Motivate Yourself

Re-Motivate Yourself

Being motivated and positive all the time in this business is hard. The stress of hitting budgets, missing budgets, things going wrong, making you calls, getting out into market – it takes its toll. IContinue Reading

For The Soul

For The Soul

I have an old friend who owns an Accountancy shop in a tiny little town in New Zealand, Whangamata. Every year they spend $2,000- that’s right $2,000 on their local radio station, Kool FM. Their yearlyContinue Reading

Are You Talking To Yourself?

Are You Talking To Yourself?

My mum always used to say to me “Mike stop talking to yourself.” They say that it is the first sign of madness when you start talking to yourself, but the real test of madness is if you answer yourself back. Seriously though, do you talk to yourself? It is actually okay to talk toContinue Reading

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