Entrepreneur Magazine recently featured an article titled “Steve Jobs and the Seven Rules of Success.” The article was by renowned communications coach and former news correspondent Carmine Gallo. It’s quite an inspiring article and gives anyone in business core advice you need to make an impact, whatever business you are in. I thought I would…
It seems our industry has more stories than a library. But are they all true? Legend has it that one of reasons Saatchi and Saatchi won the British Rail account was the way they treated their potential client. During the pitch process S and S invited the big wigs of British Rail to a special…
Our industry has more stories than a library. But are they all true? A large ad agency was once preparing for a major presentation to a new, natural juice company. It had been a challenging 3 weeks and everyone was very stressed – especially the creative people who perhaps felt they hadn’t quite cracked it….
Being motivated and positive all the time in this business is hard. The stress of hitting budgets, missing budgets, things going wrong, making you calls, getting out into market – it takes its toll. I think we’ve all had our days or weeks where we would rather be somewhere else. Being able to pull yourself…
I have an old friend who owns an Accountancy shop in a tiny little town in New Zealand, Whangamata. Every year they spend $2,000- that’s right $2,000 on their local radio station, Kool FM. Their yearly campaign gives them an ad a day, every day of the year and sponsorship of the local marine report….
My mum always used to say to me “Mike stop talking to yourself.” They say that it is the first sign of madness when you start talking to yourself, but the real test of madness is if you answer yourself back. Seriously though, do you talk to yourself? It is actually okay to talk to…
