What’s Your Mindset?
“Sales Are Contingent Upon The Attitude Of The Salesperson, Not The Attitude Of The Prospect” I get to hear good stories from all over the world as to how sales[...]
Category: Customer Service
Are You Selling Media, or Telling Stories?
“Why did God invent writers? Because he loves a good story, and he doesn’t give a damn about words. Words are the curtain we’ve hung between him and our true[...]
The Most Dangerous Threat to Your Direct Media Sales
I have lots of friends in retail. My partner herself has been a retailer for over 20 years. One of the most frustrating things that can happen to retailers is[...]
When Self Service is the Best Service
I’m old enough to remember the days when smiling supermarket staff packed my bags at the checkout – and would have been horrified at any attempt by me to pack[...]
When Loyalty Has Its Limits
I live in a town blessed with fine cafés – all locally owned and where it’s quite okay to hold business meetings in return for the price of a coffee.[...]
Sometimes It Pays To Think Small
Not long ago, I moved to a small country town – population about 16,000 – and set about renovating an old house. The house needed a complete overhaul and I[...]
How’s Your Customer Service Going?
Customer service is one of the most important aspects of your job. So how would you rate yours at the moment? Are you providing value?
Do You Look After Your Clients Like These Guys?
I am a little biased because according to the Lonely Planet travel guides I come from Wellington, AKA the world’s coolest little capital. Sure, I travel all over the world[...]
Are Your Advertisers Pleased to See You?
A friend of mine, who has a dog, told me a story about dogs and their loyalty. He asked me this simple question: ‘If you locked your wife in the[...]
Is the Middle Man Providing Value?
Gary Vaynerchuck took to his video show on The Daily this morning to talk about Amazon’s shift into publishing, and how it spells the end of the traditional book publishing.[...]
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