Customer service is one of the most important aspects of your job. So how would you rate yours at the moment? Are you providing value?
Customer service is one of the most important aspects of your job. So how would you rate yours at the moment? Are you providing value?
I am a little biased because according to the Lonely Planet travel guides I come from Wellington, AKA the world’s coolest little capital. Sure, I travel all over the world visiting clients in places like Atlanta, Toronto, London, Hong Kong and Sydney, but I choose to come back and live in Wellington, New Zealand. Why?…
A friend of mine, who has a dog, told me a story about dogs and their loyalty. He asked me this simple question: ‘If you locked your wife in the boot with the dog, and then opened it an hour later, who would be pleased to see you?’ When I told that to my wife,…
Gary Vaynerchuck took to his video show on The Daily this morning to talk about Amazon’s shift into publishing, and how it spells the end of the traditional book publishing. I think he makes a valid point, that unless the middleman delivers value, then they shouldn’t exist. As media sales people, we deal with the…
Most broadcast salespeople and newspaper salespeople do not pay enough attention to assisting their advertisers in their marketing. Do we understand what marketing is? Here are two examples of marketing from McDonald’s and Disney. One of McDonald’s marketing initiatives was to make sure they have “clean toilets”. For Disney it was “no gum getting stuck…
This week I made some radio ads for a security client of mine. They are brand building ads and the client was happy for them to be slow burners. I kept them as simple as possible and spent some time casting them. However the client wasn’t happy with the voice I choose and suggested a…
