Category Archives: Customer Service

The Spare Chair

The Spare Chair

As salespeople one thing we cannot survive without is the customer. In my business and I am sure yours, everything actually revolves around the customer.Continue Reading

What’s Your Mindset?

What’s Your Mindset?

“Sales Are Contingent Upon The Attitude Of The Salesperson, Not The Attitude Of The Prospect” I get to hear good stories from all over the world as to how sales people are making a difference to people’s lives. In many situations businesses worldwide are feeling (according to them) the pressure of not getting their numbers,Continue Reading

Are You Selling Media, or Telling Stories?

Are You Selling Media, or Telling Stories?

 “Why did God invent writers? Because he loves a good story, and he doesn’t give a damn about words. Words are the curtain we’ve hung between him and our true selves.”* In sales, telling stories is one way to give your advertiser’s marketing and sales lessons without appearing if you are selling something. Painting aContinue Reading

The Most Dangerous Threat to Your Direct Media Sales

The Most Dangerous Threat to Your Direct Media Sales

I have lots of friends in retail. My partner herself has been a retailer for over 20 years. One of the most frustrating things that can happen to retailers is around lease time. This time can make or break a business. In one particular case, we were renting a high traffic area, and the rentContinue Reading

When Self Service is the Best Service

When Self Service is the Best Service

I’m old enough to remember the days when smiling supermarket staff packed my bags at the checkout – and would have been horrified at any attempt by me to pack my own. The bag packers were consideredContinue Reading

When Loyalty Has Its Limits

When Loyalty Has Its Limits

I live in a town blessed with fine cafés – all locally owned and where it’s quite okay to hold business meetings in return for the price of a coffee. Once a week, I head to The Big City where theContinue Reading

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