Customer Service

When Loyalty Has Its Limits

so many coffee loyalty cards by Nick J Webb via Flickr

I live in a town blessed with fine cafés – all locally owned and where it’s quite okay to hold business meetings in return for the price of a coffee. Once a week, I head to The Big City where the cafes include those belonging to the international chain that helped pioneer the café-as-a-meeting-venue concept. …

Sometimes It Pays To Think Small

oldhouse

Not long ago, I moved to a small country town – population about 16,000 – and set about renovating an old house. The house needed a complete overhaul and I set about recruiting the makeover team – electrician, plumber, builder, bricklayer, painter and decorator, kitchen and cabinet maker, insulation installer and an odd job man….

How’s Your Customer Service Going?

customerservice

Customer service is one of the most important aspects of your job. So how would you rate yours at the moment? Are you providing value?

Do You Look After Your Clients Like These Guys?

wellingotn

I am a little biased because according to the Lonely Planet travel guides I come from Wellington, AKA the world’s coolest little capital. Sure, I travel all over the world visiting clients in places like Atlanta, Toronto, London, Hong Kong and Sydney, but I choose to come back and live in Wellington, New Zealand. Why?…

Are Your Advertisers Pleased to See You?

talktothehand

A friend of mine, who has a dog, told me a story about dogs and their loyalty. He asked me this simple question: ‘If you locked your wife in the boot with the dog, and then opened it an hour later, who would be pleased to see you?’ When I told that to my wife,…

Is the Middle Man Providing Value?

middleman

Gary Vaynerchuck took to his video show on The Daily this morning to talk about Amazon’s shift into publishing, and how it spells the end of the traditional book publishing. I think he makes a valid point, that unless the middleman delivers value, then they shouldn’t exist. As media sales people, we deal with the…