We’re back with Talking Media Sales TV, and we have Shaun and Mike back talking more great copywriting and creative advice. This tip is taken from Shaun’s 15 Secrets of Radio Copy, and talks about the importance of how a potential customer should feel. Some great advice from Shaun, we hope you enjoy it. And…
I’m working with a real estate client at the moment. It’s a large development that’s been ongoing for a couple of years. He rang me last week very excited. “Block 10c” is now completed; we need to tell people in our ads. Now this is a short 15 second radio campaign that’s all about the…
I’m by no means a copywriter (I’ll leave that one to Shaun), but earlier this week, Derek Halpern, who founded Social Triggers put a really interesting post on Google+ that I wanted to dig a bit further on. It concerned advertisers pointing to their social channels in their ads. With credit to Derek, his post…
OK I’m getting old – there I’ve admitted it. Now when I read the paper I usually have to go in search of some reading glasses. Of course the wife hates my choice of reading glasses, says I now look like my father but that’s another story. Often though when I pick up a paper…
The word ‘mission’ is often bandied around and it’s very difficult to really understand what a mission is. The truth is that having a mission actually gives you some purpose and meaning to what you do. At Talking Media Sales, our mission is: To be responsible for getting how–to succeed in direct media sales advice…
Is size important? Shaun Fay thinks so. In our new video this week, Shaun and Mike discuss the length of commercials. Many media sales people make a common mistake when they take a brief or do a customer needs analysis. In this video Shaun and Mike discuss that common mistake, and give you some valuable…
