Category Archives: Copywriting

A Favourite Ad

A Favourite Ad

As a creative person-self-proclaimed guru-I am often asked to address different groups in the media. One of my favourite groups is sales people. Mainly because I am usually a welcome relief to the table banging sales manager who needs to make budget – again! A question I always ask sales guys is this- “What’s yourContinue Reading

Stop Selling The Copywriters Short

Stop Selling The Copywriters Short

Keep your clients spending by making sure the product is the best it can be. STOP selling your copywriters short.Continue Reading

3 Things This Year’s Award Shows Are Doing

3 Things This Year’s Award Shows Are Doing

In total there were over 150 ads in my ‘lot’ and I must say about 12 were stand outs. Interesting trends I noted and liked.Continue Reading

Smarty Pants Sales Guys

Smarty Pants Sales Guys

I met up with a radio sales guy last week. Dan’s a good bloke and a sharp sales guy. It’s the start of the year and we’re trying to work a few clients together. Him, sales – me, creative. His stationContinue Reading

One Word

One Word

Ahhh the joys of being a writer. One word written by a copywriter in the 60’s I believe, if the legend holds true, doubled the sales of a beauty product almost overnight. Do you know what it was? ItContinue Reading

Should Clients Voice Their Own Ads?

Should Clients Voice Their Own Ads?

Oh boy, have I had some interesting discussions with PD’s on this one over the years. Because I’ve been around so long, the world of client voiced ads on radio has gone from “over my dead body”Continue Reading

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