Copywriting

3 Things This Year’s Award Shows Are Doing

In total there were over 150 ads in my ‘lot’ and I must say about 12 were stand outs. Interesting trends I noted and liked.

Smarty Pants Sales Guys

I met up with a radio sales guy last week. Dan’s a good bloke and a sharp sales guy. It’s the start of the year and we’re trying to work a few clients together. Him, sales – me, creative. His station is struggling in the market at about number 6. Not bad if you’re in…

One Word

Ahhh the joys of being a writer. One word written by a copywriter in the 60’s I believe, if the legend holds true, doubled the sales of a beauty product almost overnight. Do you know what it was? It wasn’t included in any TV or radio campaign or in one of those beautiful mag ads…

Should Clients Voice Their Own Ads?

Oh boy, have I had some interesting discussions with PD’s on this one over the years. Because I’ve been around so long, the world of client voiced ads on radio has gone from “over my dead body” to “what does she actually sound like?” Do they work? To me it all comes back to the…

The Sydney Harbour Bridge

Everyone’s got a bridge handy- just so happens here in Sydney we have a pretty flash, famous one that everyone knows. Which is why I love to use it in creative meetings. I often ask clients to imagine that they are standing on the top of the bridge with a microphone and very big speakers…

Extra Effort

This week I made some radio ads for a security client of mine. They are brand building ads and the client was happy for them to be slow burners. I kept them as simple as possible and spent some time casting them. However the client wasn’t happy with the voice I choose and suggested a…