Category Archives: Copywriting

A Favourite Ad

A Favourite Ad

As a creative person-self-proclaimed guru-I am often asked to address different groups in the media. One of my favourite groups is sales people. Mainly because I am usually a welcome relief to the table banging sales manager who needs to make budget – again! A question I always ask sales guys is this- “What’s your

Smarty Pants Sales Guys

Smarty Pants Sales Guys

I met up with a radio sales guy last week. Dan’s a good bloke and a sharp sales guy. It’s the start of the year and we’re trying to work a few clients together. Him, sales – me, creative. His station

One Word

One Word

Ahhh the joys of being a writer. One word written by a copywriter in the 60’s I believe, if the legend holds true, doubled the sales of a beauty product almost overnight. Do you know what it was? It

The Sydney Harbour Bridge

The Sydney Harbour Bridge

Everyone’s got a bridge handy- just so happens here in Sydney we have a pretty flash, famous one that everyone knows. Which is why I love to use it in creative meetings. I often ask clients to imagine

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