I met up with a radio sales guy last week. Dan’s a good bloke and a sharp sales guy. It’s the start of the year and we’re trying to work a few clients together. Him, sales – me, creative. His station is struggling in the market at about number 6. Not bad if you’re in…
Ahhh the joys of being a writer. One word written by a copywriter in the 60’s I believe, if the legend holds true, doubled the sales of a beauty product almost overnight. Do you know what it was? It wasn’t included in any TV or radio campaign or in one of those beautiful mag ads…
Oh boy, have I had some interesting discussions with PD’s on this one over the years. Because I’ve been around so long, the world of client voiced ads on radio has gone from “over my dead body” to “what does she actually sound like?” Do they work? To me it all comes back to the…
Everyone’s got a bridge handy- just so happens here in Sydney we have a pretty flash, famous one that everyone knows. Which is why I love to use it in creative meetings. I often ask clients to imagine that they are standing on the top of the bridge with a microphone and very big speakers…
This week I made some radio ads for a security client of mine. They are brand building ads and the client was happy for them to be slow burners. I kept them as simple as possible and spent some time casting them. However the client wasn’t happy with the voice I choose and suggested a…
We’re back with Talking Media Sales TV, and we have Shaun and Mike back talking more great copywriting and creative advice. This tip is taken from Shaun’s 15 Secrets of Radio Copy, and talks about the importance of how a potential customer should feel. Some great advice from Shaun, we hope you enjoy it. And…
