Category Archives: Books

Has Media Sales Gone Politically Correct?

Has Media Sales Gone Politically Correct?

But please do not ignore your best performers, give them challenges every day, and if you want to speed up your rookies maybe my new e-book The Desk Closest to the Door- The Art of Selling Direct Media may just help you find the best quicker.Continue Reading

12 Tips on How to Manage Sponsorship in your Media Company

12 Tips on How to Manage Sponsorship in your Media Company

From “Fun Is A Serious Business – The More FM Story” For a sponsorship to be effective, it is important that it generates media exposure with the target audience. This is sometimes difficult for mediaContinue Reading

You Do Not Learn Less – Our Recommended Reading

In my house at 7am it’s chaos, three girls (including my wife) all trying to get ready for school and work all at the same time, the toast is burning, lunches to make, animals to feed and you have a 8am meeting with a new client. Sound familiar? Maybe or maybe not, but this mayContinue Reading

Got A Minute?

This is not original, but I thought it might be useful for all those sales mangers in media that get all those interruptions every minute of the day. It’s called “got a minute meetings”, I nicked it from Chet Holmes’s book, “The Ultimate Sales Machine” (don’t let the title put you off, it’s quite good,Continue Reading

Why Every Sales Person Should Read Crush It

In keeping with Mike’s post earlier today about creating a bio to send to your clients, I wanted to point every media rep reading this blog to an invaluable piece of reading. Yesterday I wrote a blogContinue Reading

Mike’s Travel Diary – Part 2

I have just got off the flight from Napier to Atlanta, via Auckland and Los Angeles – about 18 hours flying, not counting the check in, the bag search, the customs and finally the bag pickup in Atlanta. Well, actually the “no bag” pickup. Atlanta airport is one of the biggest hubs in the world,Continue Reading

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