Category Archives: Appointments & Relationship Building

More on Telephone Appointment Setting

More on Telephone Appointment Setting

Recently I wrote an article on making appointments using the telephone Ten Tips for Setting Appointments Over the Phone – subsequently I received some great feedback including this one: “selling over the phone it very hard. Mostly because so many people and companies have abused the process. I disagree with the whole scripting idea. Hire realContinue Reading

The Secret to Getting Inside Your Customer’s Head

The Secret to Getting Inside Your Customer’s Head

I was reminded recently the power of taking advantage of events, be it natural or topical. It’s called the Robert Collier Principle Robert Collier is a famous copywriter and author who said, as a marketer, you want to enter the conversation already going on in your clients or prospects head. Using current events, holidays andContinue Reading

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