Facebook’s rise to being the being one of the most important companies of the last decade, and probably the next has been well documented, but the important thing for you to know as it relates to media sales is what is to come rather than what has been.
If you are a parent of a young girl between the age of 8-14 like I am, then the band One Direction is probably mentioned about a 1,000 times a day. No make that 2,000 times a day. Memories of my sad devotion to David Cassidy and the Partridge family is a distant memory, and…
I am often asked ‘what do you do for a job?’ My mother is the one that usually asks, I think she thinks I operate a waste management business and my real name is Tony. I have kept telling her I am in media sales. “Yes dear, that’s good” Anyway, recently I decided to test…
I was invited recently to do a keynote speech and workshop to a group of managers from a local storage company. The outcome of the speech and workshop was for the managers to accept that sales is not a four letter word. That in fact we are all in the business of selling and influencing…
I live in a town blessed with fine cafés – all locally owned and where it’s quite okay to hold business meetings in return for the price of a coffee. Once a week, I head to The Big City where the cafes include those belonging to the international chain that helped pioneer the café-as-a-meeting-venue concept. …
Your profits come from your customers. I came across this from one of my retail friends last week. It’s something that he gets his salespeople tuned into. In fact he shares everything with them about how much money he makes, turnover, marketing everything. He also gives everyone a weekly goal based on how many hours…
