An excellent book that I have had tucked away in my library for some time is called Spin Selling by Neil Rackman (affiliate link). I decided to drag it out again and go through the notes I had taken. Here are some tips that you will find useful. In this book he maintains that there is…
With the cost of acquiring new customers mounting, many media companies’ customer bases are shrinking due to lost confidence of advertisers and consumers alike. Referrals are often one way to get your additional advertising sales without too much additional work. If you learn these three simple referrals systems you’ll avoid the disappointment of cold calling,…
I want to think it over. How many times have you heard this objection? I am going to show you a simple technique that will help you overcome the frustration of what to say when you hear this common objection. If you apply this procedure your sale will not stall and you will get to…
In previous posts when I talk about goals, I always maintain that you might want to think about them as not something you do every year, set and forget, but rather chunk them down in blocks. I for one need an almost daily look at my 90’s as I call them, and my longer term…
I have a coffee shop that lets you throw a dice to see if you get a FREE coffee. I think that is pretty cool. The deal is, you order your coffee, they then hand you two dice. If you throw a double six you get the coffee FREE. So what do you think the…
Entrepreneur Magazine recently featured an article titled “Steve Jobs and the Seven Rules of Success.” The article was by renowned communications coach and former news correspondent Carmine Gallo. It’s quite an inspiring article and gives anyone in business core advice you need to make an impact, whatever business you are in. I thought I would…
