Over the years I have often been asked to present the creative in formal sales presentations. Usually on stage for 7 to 10 minutes I try and make the one point well.
One of my favourites and a good one for you all to use is the boiling kettle. It’s a wonderful analogy to keep clients spending. It uses the premise that it takes a lot of energy to make a kettle boil but not much to keep it boiling.
So rather than spend now and again on media, you really should consider a regular contract that keeps you top of mind – the kettle boiling. Other similar examples include the hot air balloon – lots of gas to get it up in the air not so much to keep it there.
Kettle or balloon – well worth remembering when you get that 6 month client looking for the quick fix.
But back to my boiling kettle and the time the sales guys had some fun at my expense. After a week of presentations I was up for the last one on Friday. The room was packed with clients and I had my kettle all ready to go. I switched it on and started my presentation – little did I know that the sales manager had slipped some washing powder into the kettle. As the kettle got hotter – foam begun to emerge all over the table, the stage, and my feet and of course everyone got a huge laugh and my presentation was in tatters. Very funny but be warned guys I have a long memory and revenge is like dessert.
Best served cold.
PHOTO – Maria Keays
