I caught up with Dave over the weekend. Dave’s an old mate who works in the ad game and we try and catch up regularly for a beer and a game of footy.
In the half time break he started telling me about his week and how excited one of his clients was that their YouTube video had hit 200,000 views in just 2 months.
You’d think it was Christmas said Dave – as they raved on about engagement, brand ambassadors, connection. “200,000 views in 2 months”.
At that point Dave mentioned a popular TV show to his client and said – “Hey, if you’d been on that show last night you would have had 1.5 million views in 1 night!”
Certainly made me think – while there’s nothing wrong with social media it does need some perspective.
Another beer, Dave?