Everyone is busy. No one answers the phone anymore, and it’s difficult to actually get a client to pick the phone up for an appointment.
Everyone I know experiences this common occurrence at some stage in their career.
It’s nearly impossible these days to actually speak to a real human being anymore, so here are a few tips on how you can actually get more response when you have to leave a message.
Five Tips to Get Better Results from Your Phone Messages:
- Make sure you have an outcome before you actually pick up the phone. Do a little research on the client then use curiosity to get them to call you back.
- Whatever you do don’t make that mistake that so many sales people do and try to sell something on the phone. Leave that for another strategic time, when you may have to do this with a client base outside your current one.
- If you have a plan, or action that you want your client to take, make sure you have it at top of mind when you leave a message.
- Let them know who you are and who your media company is.
- Don’t forget to leave your first name and your last name.
- Give them a reason to come back to you. Leave them something of value
- When you leave your name and phone number, also leave a message that purveys some curiosity.
Here are a couple of examples of some scripts that I’ve used in the past to help out salespeople get appointments for seminars.
“Hi it’s Jane here from the Capital Times, we have some great news for you please can you call me back as soon as possible.”
“Hi it’s Andrea here from Fox TV Minnesota, can you please call me back as soon as possible, thank you my number is …..
This method was perfected by many of my senior female consultants, and we were surprised of the amount of call-backs off that one message.
Whatever message you leave, just make sure you are adding value; there are many free reports at Talking Media Sales (with more to come) that you can download and send to your clients, when they call back.
Feel free to download them and use them for your clients – that is what they are there for.
Good selling
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