How To Attract More Customers

It’s not about the short-term gain but the long-term. One of the most important lessons you have to learn as a salesperson is you have to be believable.

I think what a client really wants from a sales person is they want him/her to come across as a human being. That is probably the most important thing to remember – people buy things from people they like.

A lot of salespeople I’ve met can bully the client into a sale, and can even intimidate them into a sale, but sooner or later they will leave you. What your clients are really looking for is a reason to like you and think, hey “I want to do business with that sales person because I feel comfortable with him”.

To illustrate that point, let me tell you about my local tavern just around the corner from where I live. It’s perceived as the neighbourhood tavern, and every time I go there, there are other patrons that are always there, supporting it, keeping it the neighbourly tavern. That’s what makes it successful – support from regular customers, who congregate here every week, feel comfortable and are connected, and keep coming back.

So how are you thinking about your clients, short term or long term? If you do it right your clients, your regulars, your supporters, will always be there. So you may want to figure out who they are and look after them…

Good selling

PHOTO CREDIT – gwen

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