Shaun Fay's 15 Secrets of Radio Copy

Hi,

I love having a good relationship with my copywriter. Why?

Two reasons.

First, they potentially generate more money from my advertisers than I could.

And secondly, the clients reveal much more to my copywriter than they do to a direct media sales person.

Great direct media salespeople know this – do you?

Because if you don’t know all these time-tested secrets and tips to great copy, you could be wasting your time chasing clients and more importantly losing money.

You could also be writing or obtaining inferior client briefs and customer needs interviews that could prevent you from making a sale.

But now you don’t have to.

That’s because every secret you need to know is yours in Shaun Fay’s ‘15 Secrets of Radio Copy’.

In my day, if I knew what Shaun teaches in his ‘15 Secrets of Radio Copy’, I would have secured hundreds more clients than I did, and made more money.

Today, you can get your hands on all of them – literally in less than a minute – for a tiny fraction of an average advertising contract. Or what Shaun would charge for about one second for one of his commercials. Read on for details below now…

They say getting a good brief from a client is 90% of the secret to great results in any advertising campaign.

In Shaun Fay’s 15 Secrets of Radio Copy, each segment includes a short explanation of the secret and then an example of how that secret has been used in an ad.

These secrets actually work across all media – TV, print, radio and online – we have simply provided audio examples so that it is easier for you to listen on the iPod or in your car.

Secrets include:

Five vital questions you should ask at every client session.
Learning how to teach your client to focus – and the difference between long and short term copy.
Discover why people are shopping with one advertiser and not the other.
Finding the gold nugget – the one thing the ad has to say.
The emotional journey – why you have to take it.
Discover the Averageator and how it works when you write copy
Put life back into your customer’s positioning statement.
3 simple formulas on how to get a great brief from your clients at the first meeting.
Find out why a bike is a great metaphor for writing great radio copy.
Learn why ideas do matter – and how to harness them
The core competence – what the advertising is really about
And much much more…

Praise for Shaun Fay’s copywriting
“When all you do is create advertising you get very good at it. I’ve been working with Shaun and IG3 for years. Love the thinking. Everyone in Sydney knows our line. “When all you do is conveyancing you get very good at it”.”

Paul Denny
Paul Denny Conveyancing, Sydney

“Shaun has that rare ability to make radio not just a bolt-on part of a marketing campaign but a powerful, very entertaining extension. He adds serious creative value and that’s invaluable for a busy agency like ours.”

Duncan Robertson
Director of River Communications, Auckland, NZ.

“I was his PA, now I’m his client. Good advertising is all about communication and when you know someone 10 years, you know if you’re the same. Shaun’s like me. He loves to get it done.”

Summer Gartrell
Marketing Manager, Leading Edge Jewellers.

“Shaun Fay knows radio. He knows what makes it work, and how to inspire emotions like no other. With Shaun and IG3 now providing global access, tapping his expertise just got easier. Shaun’s international experience is unquestionable. A great resource indeed.”

Derek Lockwood
Director of Design Saatchi & Saatchi

Act now and receive a FREE ADVERTISER BRIEF Document and 15 of Shaun’s Favourite Radio Commercials

Never before access to Shaun’s Brief document he uses when talking with clients. Also 15 of his favourite commercials some he has written, some he has used as an example of great copy.

These are yours FREE with every purchase of ’15 secrets of Radio Copy’

The copy brief, well that’s priceless.

The value of these secrets is a culmination of over 30 years of time, and experience.

Shaun charges his clients thousands of dollars for these secrets and his seminars on creative writing help earn millions of dollars for media companies he works with.

But it won’t cost you $10,000, or $5000, or even $100 to discover these secrets of radio copy.

The cover price of Shaun Fays ’15 Secrets of Radio Copy‘ is just $29. A fraction of what he charges by the hour. So act now.

OUR 100% IRON-CLAD GUARANTEE OF SATISFACTION

I’m sure you will enjoy Shaun Fay’s ’15 Secrets of Radio Copy’ so much that you will want to keep it for good.

But if I am wrong, and you are not 100% satisfied with Shaun Fay’s ’15 Secrets of Radio Copy’ for any reason – or for no reason at all – just let me know within 90 days.

I’ll give you a full and prompt refund. And you can keep the secrets with my compliments.

That way, you risk nothing.

But I urge you to hurry.

This special PRICE of only $29 is for a limited time only.

And once it expires, it may never be repeated again.

So what are you waiting for?

To order Shaun Fay’s ’15 Secrets of Radio Copy’ on a 90-day risk-free trial basis, just click here now.

Sincerely,

Mike Brunel

Publisher
Talking Media Sales

P.S. Order Shaun Fay’s 15 Secrets of Radio Copy today and you get a FREE Special Bonus ADVERTISER BRIEF DOCUMENT and 15 of Shaun’s favourite commercials from down under.

In this FREE ADVERTISER BRIEF DOCUMENT you’ll discover the key questions that Shaun uses when interviewing a client. Including:

Strategy – What do the advertisers do?
Core Competence (what the advertiser is all about).
Questions about media preferences.
Questions about marketing spend.
Questions on how to ask a clients success and what they thought worked in their advertising.
Discover questions on who advertisers are talking to.
What is the most common problem an advertiser needs to tell you? The secret formula on belief.
The most important thing to understand when selling and marketing any product.
And more….

Best of all, this brief and 15 commercials is FREE – it’s hard to put a value on this brief – it could be worth hundreds. We have a value of $100. But it’s yours to keep FREE – even if you request a refund on the e-book!

To order Shaun Fay’s 15 Secrets of Radio Copy , and get your FREE Advertising brief and 15 favourite commercials on MP3, just click below now:

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